The questions operators ask first.

A go-to-market operating system for lean European B2B SaaS teams. It takes the best plays, human skills and agent skills, tunes them to your context, and runs them in the AI you already use. The point is to compound your craft toward your next €2M, €5M or €10M, whatever your stage.

A free, three-minute read of your go-to-market. You pick your role, answer the metrics that role owns, and it names the one metric holding back your next increment, on the bowtie, plus the five plays that move it. It is the front door.

The GTM Diagnostic is free. The plays are free. The Monday, Wednesday and Friday newsletter is free. You pay only when you want the OS, the coaching, or a product built for your seat.

Founder-operators and GTM operators at European private B2B SaaS companies, roughly €2M to €25M ARR, growing lean. Senior AEs and AMs fit, and so do the investors backing these teams.

A play is the run-it, five-step asset that targets one metric. An agent skill is the AI capability you run in your LLM. A competency, said plainly, is a human skill, your craft, built by coaching. The triangle ties them: a metric is moved by a human skill and an agent skill, operationalized by a play.

No. If you can use ChatGPT or Claude, you can run this. The plays are written to run in the AI you already have, and the agent skills are packaged to drop in.

Each play is a structured, copy-and-run asset. You paste it into your LLM, or load it as a skill. Agent skills come packaged to drop into your own AI. No engineering required.

The front door is free. Products are priced by seat: an operating system for AE teams sold per seat, a fixed sprint for founders, a subscription for GTM leaders, and a program for investors across a portfolio. Final prices are set at checkout. Start with the free diagnostic and it points you to the product for your seat.

A course teaches once. A community discusses. Generic AI has no idea what good looks like for your seat. GTMcraft is a system: it diagnoses your metric, hands you the human skill and the agent skill, and runs the play, all tuned to your context. Craft compounds, a thread does not.

Yes. The diagnostic runs in your browser and shows your headline gap before you share anything. You choose what to give beyond that. Nothing about your company is sold.

The corpus is re-trained as it grows, from newsletters, LinkedIn, podcasts and operator input. The plays are field-tested and refreshed, not frozen. When something works in the field, the system learns it.