Build the GTM system that gets you to your next €10M.
Find what is blocking growth. Install the right play. Use AI to make it repeatable.
GTMcraft combines current GTM intelligence, battle-tested operating plays and hands-on operator judgment to help lean SaaS teams grow without defaulting to more headcount.
You don't need more GTM advice. You need to know what to fix next.
At €1M–€25M ARR, almost everything looks like a priority. More pipeline. Better conversion. A new market. Another hire. Pricing. Expansion. AI. The problem isn't knowing these things matter. It's knowing which constraint matters now, and building a system that fixes it.
Too many possible moves
Every podcast, advisor and LinkedIn post gives you something else to implement. Very few tell you what not to do.
Too much tribal knowledge
Your strongest GTM execution still depends on what your founder, manager or best rep knows.
AI without a system
AI makes good processes faster. It also makes bad processes faster.
From GTM problem to operating system.
Diagnose
Find the constraint behind the number. Start with your stage, motion, metrics and business context.
Output: the problem worth solving next.
Decide
Choose the move with the highest leverage. Match the constraint to proven GTM patterns, current operator intelligence and the right play.
Output: a prioritized GTM move.
Execute
Install the play. Turn the decision into workflows, templates, cadences, skills and actions your team can run.
Output: a GTM system operating in the business.
Compound
Give repeatable work to AI. Systemize what works. Automate the repeatable work. Keep human judgment where it creates leverage.
Output: more GTM capacity without automatically adding headcount.
Everything between "something isn't working" and "this is how we run it now."
Diagnostics
Connect business outcomes to the metrics, capabilities and behaviors underneath them.
GTM Plays
Execution-ready operating systems for the GTM problems SaaS companies repeatedly face from €1M to €25M ARR.
AI Skills + Agents
Give your AI the context, instructions and standards required to perform recurring GTM work properly.
Operator Access
Pressure-test priorities, deals, markets, people and execution with an experienced SaaS operator when context matters.
Built from live GTM signal. Filtered through operator judgment. Turned into execution.
The internet has made GTM knowledge abundant. The scarce asset is knowing what matters. GTMcraft continuously tracks what leading B2B SaaS founders and operators are learning, testing and changing.
The world's best GTM signal, filtered by a real operator,
turned into human + AI skills tuned to you.
A living pipeline. The best GTM voices on earth go in one side. Weekly ingestion and a founder-operator's judgment turn raw signal into diagnostics, plays, and agent skills that come out the other side pointed at your next revenue milestone.
But the database isn't the product. The value comes from turning all that signal into:
You don't need another feed to follow. You need the useful signal translated into something you can run.
These are sources GTMcraft reads, distills, and credits. They are not partners, sponsors, or endorsers. Every play credits the original creator by name and source.
Master the GTM craft AI can't replace. Systemize everything it can.
The goal isn't to have the most AI tools. The goal is to build a GTM organization where humans spend more time on customers, decisions and judgment, and less time on repeatable work.
- Strategy
- Customers
- Negotiation
- Coaching
- Leadership
- Judgment
- ICP
- Positioning
- Metrics
- Processes
- Plays
- Cadences
- Standards
- Research
- Preparation
- Analysis
- Monitoring
- Documentation
- Repeatable execution
Which one are you?
Everything here is written for one of two seats. Find yours, then open the page built for it.
- Find the next constraint before hiring around it.
- Turn founder knowledge into repeatable plays.
- Pressure-test GTM investments.
- Build systems before adding unnecessary complexity.
- Diagnose what limits performance.
- Install consistent execution.
- Turn best-rep behavior into systems.
- Use AI to increase capacity before increasing cost.
What is stopping your next €10M?
Don't start with another hire. Don't start with another tool. Don't start with another tactic. Start by finding the GTM constraint worth fixing next. Then install the system to remove it.
For European B2B SaaS founders and GTM leaders scaling from €1M to €25M ARR.