Your GTM co-operator.
Not another community.
The operating system for your next €10M.
For European B2B founders and GTM operators. 100+ plays, free. The whole corpus, wired into your own AI.
The plays are free. The operating system underneath is the product.
Most GTM content sells you a course or a Slack group. GTMcraft gives away every play, then wires the whole corpus into your team's AI. So you build on the system, not one-off prompts.
Every play. Open on Notion.
100+ GTMcraft Plays. 5 steps each. Apply Monday. Machine-first, linked to Notion, never gated. Take them, run them, keep them.
The corpus, in your own AI.
GTMcraft OS wires the whole corpus into your team's Claude context: 100+ plays, the signal databases (LinkedIn, newsletter, podcast), plus the growing GTM skill and agent libraries. Your operators build on the system, in their own workflow.
4 modules. One operating system.
Free content pulls you in. The membership wires it into your AI. Coaching puts a human operator next to you. Signal databases feed all of it.
GTMcraft Plays Free
100+ plays, 5 steps each, built to apply this week. All open on Notion. Never gated.
- Apply-Monday format: signal, play, 5 steps, done
- Covers pipeline, expansion, upmarket, new-country motions
- Machine-first, so your AI can read and run them
The Future GTM Operator Free
MWF newsletter in a European operator voice, with a first-person "My take" on every drop.
- Monday: Week in the Trenches
- Wednesday: Applied GTM
- Friday: Applied AI
GTMcraft OS Membership The product
The whole corpus wired into your team's AI. Not a prompt library. An operating system your operators build on.
- 100+ plays, signal databases, skills, and agents in your Claude context
- Your team compounds on the system, not one-off prompts
- Grows as the engine runs and new skills and agents ship
Coaching 1:1
Human operator next to you. Backed by the GTM Coaching Competency Library: 10 roles mapped skill → metric → play → training → coaching.
- 1:1 GTM operator coaching
- Head of Sales on demand
- GTM team building, role by role
Built for European operators scaling the next €10M.
First €10M on one motion. Second €10M on a different one. A new country, upmarket, a new product line: each leg starts at zero and needs its own motion. Whether you are at €2M or €25M, this is built for your next €10M.
What this is, and isn't
Start free. Wire it into your AI. Add a human when you need one.
Three ways in. The plays and newsletter cost nothing. The membership and coaching are where the system compounds.
- 100+ GTMcraft Plays on Notion
- The Future GTM Operator, Mon / Wed / Fri
- European operator voice, "My take" on every drop
- Everything in Free
- 100+ plays + 3 signal databases in your Claude context
- Your team builds on the system, not one-off prompts
- Refreshed as the signal engine runs
- 1:1 GTM operator coaching
- Head of Sales on demand
- GTM team building across 10 roles
Signal in. Playbook out. Koen's voice on top.
A live engine turns raw GTM signal into plays you can run. Every play is read through an operator lens first, not auto-generated slop.
Capture the signal
40+ newsletter sources, top podcasts, and LinkedIn mined continuously. The real moves, not the noise.
Distil to a play
Signal becomes a 5-step, apply-Monday GTMcraft Play. Structured so a machine can run it.
Koen's take on top
Every play carries a first-person operator read. What works, what breaks, what to skip.
Wire it into your AI
Members plug the whole corpus, plays, signals, skills, and agents, into their Claude context. The team builds on the system.
A GTM operator in the trenches, daily.
I am not writing this from a stage. I run GTM every day. I have scaled to €10M+ ARR three times, and I am now scaling teams toward €40M+ ARR across four motions, each on its own €10M+ trajectory.
GTMcraft is 12+ years of that work, productised. Every play here has been run, broken, and fixed in a real company, not theorised on a whiteboard.
The bet is simple: execution breaks companies, not strategy. So GTMcraft is built to be executed, not admired.
Track & background
Give your team a GTM co-operator.
Wire 100+ plays and a live signal engine into your own AI. Start with the free plays. Add a human when you need one.